Created an event in partner with 1201Morrison, to thank supporters of merchandise and content releases. Decided to celebrate with Washington, DC and Philadelphia markets, because analytics showed this is where our most concentrated audiences were. This was our opportunity to connect with digital and e-commerce support in real time.
Venue Scouting + Negotiations
Searched for various venue options in both markets and coordinated dates for cohesive weekend. Negotiated deals and contracts with venues, and executed issue free events.
Utilized various talent relationships to book acts for multiple or single dates during these events.